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PREPARATION IS KEY

PRE- 

MARKET

Before we officially market your property to prospective purchasers we work tirelessly to make sure that your home’s first impression will rise above the competition. Below is a list of the steps we’ll take together to ensure we get the most money for your property in the shortest time frame possible.

MCKRE LISTING SPECIALISTS GUIDE YOU THROUGH THE PRE-LISTING PROCESS

Check, check, check!

YOUR PRE-LISTING CHECKLIST

  • Complete listing documents so that members of our team may get to work on market preparations

  • Conduct a thorough market analysis and client consultation to determine opening asking price

  • Schedule inspection and any additional repairs or quotes, if necessary

  • Collect property information, including insurance and utility details 

  • Professional appraiser to measure for accurate square footage (MCKRE expense)

  • Walk through and staging consultation with Marketing & Design Specialist (MCKRE expense)

  • Professional photo shoot (MCKRE expense)

  • Custom marketing package created by MCKRE Marketing and Design Specialist

  • Consultation for client feedback on marketing materials and plan

  • Set up customized feedback system 

  • Signs and lockbox delivered and installed by MCKRE team member

  • Introduce your property to the market!

QUESTIONS ASKED BEFORE YOUR HOME HITS THE MARKET

Q: What makes MCKRE different than other listing agents?

A: At MCKRE, it’s our goal to create a client experience for our sellers that is so spectacular that they can’t wait to tell friends and family. Whether our sellers are local or out of town, we handle the details so that they can enjoy the experience. In addition to our listing team detailed on page 1, our team of specialists includes Field Manager, whose role is to check on properties, meet vendors, adjust heat and air - anything you need. We have an extensive list of vendor resources covering everything from basic repairs to carpet cleaners to housekeepers. 

Q: MCKRE properties sell more quickly & for more money than others. Why?

A: Marketing and preparation. We work with our sellers to prepare their property, from making suggestions and staging to facilitating minor repairs found on an inspection report. Buyers will pay top dollar for a home they feel has been meticulously maintained. Once the house is ready, we leave no stone unturned in our marketing efforts, focusing on beautiful photography and a customized plan for each listing. 

Q: Why is a

pre-listing home inspection so important?

A: We feel this is the best way to eliminate any unexpected surprises during the due diligence period, the results from the report is an incredibly useful tool that creates a punch list of items that you can choose to address or not. We feel it allows our sellers to get out in front of any repairs that will later be found by the buyers’ inspector, often addressing them far less expensively and on their own terms. 

 

Our project manager can line up the inspection, review the results with you, obtain quotes and execute any needed work that you approve. This report is not something that we have to share with any potential buyers – we consider it as a punch list of items to address in order to get your home “show-ready”.

Q: Why is getting accurate square footage so important?

Q: What is your pricing philosophy?

A: We feel that is imperative to accurately represent your home’s correct size – so strongly in fact that we cover the cost. When referencing the square footage that you see on your tax card, more times than not – those numbers are wrong! By providing you and the potential buyers with accurate square footage and floor plan up front, we know that when a buyer gets an appraisal of your home – we have eliminated another potential surprise that could result in an additional round of negotiations.

A: With more access to market information than ever before, buyers are incredibly informed and savvy about home values. We work hard to make sure that your opening list price is one that will attract buyers and will net you the most money.  It is our role to provide insights, educate and advise. We take a consultative approach making recommendations based on market data and then to respect and support your final decision. 

 

Within the first month, the market will react either positively or negatively to your initial list price. Based on recent results, we have seen the market react accordingly:

  • Property is 10% overpriced - there are no showings. 

  • Property 5-7% overpriced results in multiple showings but no offers. 

  • Anything below that results in an offer within days of hitting the market.

Q: What are the benefits of going up as “coming soon” first?

A: This is a tool that we absolutely love and not many agents in our market utilize it! We consider it a free boost of marketing for your property on the MLS. If you are in the final stages of getting your home “show ready”, we can go up on the MLS as a “coming soon” property for up to 30 days with no showings. All we need is just a few exterior photos to start promoting your property which we can coordinate with our professional photographer. If you are ready before the 30 days is up we can then schedule interior photos with our stager and go up as “Active” on the MLS right away. From there, you get another boost on the daily “hot sheet” on the MLS, a tool that agents look at daily. 

 

Days on market start calculating during the “coming soon” phase, so – from a marketing standpoint – our team can begin launching a “teaser” campaign to get your property in front of potential buyers before it goes live on the market. It’s a win-win!

Q: How much do you focus on on-line advertising? 

A: Our marketing plans always include a huge internet presence for our listings, including cutting-edge design and strategic placement.  With over 90% of buyers starting their property search on-line, our marketing specialist ensures that our listings rise above the rest.

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